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Director Mobile Marketing (f/m/d)

  • Hamburg
  • Applike
  • Marketing
  • Full time
As the main driver for our marketing department, you lead and grow a team of UA managers and shape our marketing strategy of the future.

AppLike is the fastest growing Adtech Company in Europe, running app marketing platforms in 30 countries. Our mission is to develop software that runs on every mobile device on earth. Under the umbrella of the media company Bertelsmann, we have access to a global network of experts and a strong financial backup. By developing a state of the art tech stack and highly skilled people, we aim to reach more mobile users than every other company in the world. If you like to challenge yourself and want to work in a high performance environment, go for it and send us your application!

Key responsibilities:
  • Own and execute the AppLike user acquisition growth strategy
  • Leading and growing a team of currently 4 UA managers from different nations in line with our company values
  • Growing the output of the UA team, i.e growing the number of new users we can globally acquire on ROI-positive basis from our marketing partners (Facebook, Google, rewarded video networks, display etc.)
  • Innovate to succeed. Drive a culture of constant experimentation and A/B testing via new UA channels and creative in the pursuit of pushing the boundaries of performance and driving incremental volume
  • Defining in-house & 3rd party tools, statistics and products to automate & improve our UA efforts, as well as improving our already sophisticated marketing dashboard & tech & statistics stack (we are a Tech company!)
  • Negotiate high value deals with traffic owners and other partners 
  • Being the intersection to other teams like sales, BI or product to drive max. business value out of a holistic AppLike perspective
  • Your profile:
  • Min. 3 year of leadership experience in the digital space
  • Min. 5 year of operational work in mobile or web user acquisition 
  • Depth of experience in major areas of mobile marketing including UA, quantitative analytics, and creative/campaign optimization.
  • Experience working with analytics teams departments to define tests and interpret data to effectively break down complex problems into consumable and actionable steps
  • You love to communicate with people, make quick decisions and don‘t hesitate to change them if needed
  • You feel comfortable pushing and discussing new ideas every day, you are open-minded to learn new skills - in and outside of your comfort zone
  • Fluent in English, one other language is a plus
  • What do we offer?
  • Working in Europe’s fastest growing ad-tech company, located in, the „Hamburger Schanze“
  • Highly motivated startup team with strong digital background
  • We fully pay the visit of company relevant congresses and support your further education
  • Regularly recurring team events, company vacations, off-sites and parties
  • Space for your own creativity - if you have convincing arguments - feel free to create the non existing
  • Last but not least, we provide free drinks, snacks, flexible working hours, support for HVV-Proficard, free gym membership  & a competitive salary 
  • We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We are looking forward to your application! At the same qualification we prefer female applicants on tech-positions.


    If you have any questions please contact our Recruiting Team ( Jan-Philipp and Martina are looking forward to your application (either English or German).

    We are 100% part of Gruner & Jahr (Bertelsmann), the biggest media company in Europe.

    We are by 100% the fastest growing Adtech Company in Hamburg/Germany.

    We are 100% great people from 10+ nations that work on Technology and Business-related challenges.

    Join our movement!

    „I joined AppLike because I strongly believe in the product, which has grown like crazy the past 3 years. I’m proud to be part of this way to the peak of the mobile advertising industry, which is probably the youngest, dynamic and fastest growing industry worldwide right now.“

    Gunay, Head of Strategic Partnerships

    Become the better version of yourself!

    „During my 2 years at AppLike, I’ve already been working on a lot of different projects and with versatile technologies. I learn new stuff every day from my superior and other AppLikers – in German, English or one of the other 15 languages people speak here ;-).”

    Sebastian, Backend Developer

    Make the difference

    „In prior jobs, I often was stuck in processes, meetings etc. which I didn’t find have any value. At AppLike, I can contribute ideas and actually contribute to the companies and my colleagues’ success!“

    Julius, Android Developer

    Grow your career with us

    „At AppLike, I’ve seen colleagues go from zero to hero; starting with little experience but shining with outstanding performance and acquiring new skills quickly. There is a lot of room to grow and boost your career in a fruitful environment.”

    Daniel, User Acquisition Manager