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Our Mission is…

…to always build better Adtech solutions to help our partners to succeed.

As we grow as a company, we have 5 strong values that guide the way we work and the decisions we make each day to help achieve our mission.

1.GO BIG

In our day-to-day business, we always ask ourselves “what has the biggest impact right now?” and focus on the big challenges, not the small ones. We expect everyone at AppLike to avoid wasting time on things that don’t have an impact. We always ask ourselves first “What would I do if it were my money?!” 

Every business opportunity we go for needs to be scalable, that means we will only go for ideas that we can grow big with relatively few people. For that, we often have to go the extra mile.“That won’t work”, is something we never say! We always find solutions, which means we always suggest what should be improved, instead of just describing what’s wrong.We celebrate our success! It doesn’t give us an excuse to take a break but instead encourages us to grow even further.

2. Move Fast

To be fast, we will always try to reach 80% of the possible outcome with 20% of effort, rather than building things in a perfect way.Making quick decisions enables us to realise more successful projects. For that, we need to take risks and we will make mistakes. We prefer to accept mistakes, rather than losing big opportunities. 

That’s why we build Minimum Viable Products and evaluate their success using pre-defined figures. We always need to be flexible and respond accordingly to changes, new knowledge, and opportunities. Time is of the essence, and that’s why we need to prioritise everything in a clear order.

3. BE DIRECT

We communicate directly and help each other – regardless of hierarchy, position or department. Every opinion counts and everyone can contribute! We give direct feedback and address conflicts openly because we want to improve and learn from one another. 

Let’s get to the point! We prefer simple, solution-oriented, clear communication. We save formal expressions, extravagant phrases and colourful presentation for our customers!   Be yourself and don’t pretend to be someone else. This is the only way to keep you happy in your work environment at AppLike in the long term.

4. Be AppLike

We are an independent company with our own goals, values and way of doing things. Gruner & Jahr is our investor and partner, who supports us in terms of financial funding and knowledge transfer which helps us to achieve our mission

AppLikers respect each other and stand up for each other! In good and in bad times, we always support each other however we can. Tackling challenges as a team and sharing knowledge with other team members is the key to our success.

5. Have Fun

Let’s get sh*t done. And have a good time.